WellUp Collective Brings OSEA Malibu to Life at The Shelborne By Proper
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WellUp Collective continues to position itself as the leading luxury wellness event agency, we partnered with OSEA Malibu to produce an unforgettable wellness experience at The Shelborne by Proper in Miami Beach. The event embodied WellUp’s signature approach — blending movement, mindfulness, and meaningful brand connection in a setting designed to inspire.
Held on the sunlit Cerith Terrace, guests arrived dressed in premium activewear by 437 for a revitalizing Pilates session led by instructor Sara Leyva. Surrounded by ocean views and the energy of Miami’s wellness community, attendees moved with intention, embracing the balance between strength and serenity that defines both OSEA and WellUp’s philosophy.
The experience was elevated through thoughtful details — from the soft coastal palette of the décor to the sensory elements woven throughout the class. Participants received curated gift bags featuring OSEA Malibu’s ocean-inspired skincare essentials and Cymbiotika’s nutrient-rich wellness products, perfectly aligned with the event’s theme of holistic beauty and rejuvenation. Post-class, guests enjoyed plant-based refreshments from Basquet, mingling and connecting with like-minded creators, influencers, and wellness enthusiasts.
Every aspect of the event was meticulously planned by WellUp Collective, which specializes in creating bespoke wellness activations and brand experiences for luxury partners. By uniting top wellness brands, stunning venues, and expert facilitators, WellUp continues to redefine how brands engage their audiences — transforming traditional marketing moments into immersive, emotionally resonant experiences.
The OSEA Malibu x WellUp Collective collaboration at The Shelborne by Proper was more than an event; it was a celebration of community, wellbeing, and elevated brand storytelling. It demonstrated how wellness can serve as a bridge between brands and their audiences, creating lasting impact far beyond the event itself.
As wellness continues to shape the future of experiential marketing, WellUp Collective stands at the forefront — crafting transformative events that merge luxury, creativity, and purpose.
