Dua Lipa Launches Frame with WellUp Collective at Casa Cipriani New York
It all begins with an idea.
WellUp Collective produced the exclusive launch event celebrating Dua Lipa’s new role as cofounder and chief creative officer of Frame, the innovative at-home reformer Pilates brand.
The experience marked the official partnership announcement and brought together top creators, press, and wellness leaders to witness the unveiling.
From logistics to creative design, WellUp orchestrated every detail—curating a luxury environment that reflected both Dua Lipa’s vision and Frame’s innovative spirit.
The launch was a resounding success, generating global press coverage and amplifying both the brand and artist’s influence in the wellness space. By uniting high-profile talent with a cutting-edge brand, WellUp once again demonstrated its ability to deliver events that inspire, connect, and leave a lasting cultural impact.
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Movement, Wellness, and Community: Pvolve x WellUp at The Shelborne
It all begins with an idea.
WellUp Collective recently partnered with Pvolve and The Shelborne By Proper to deliver a signature wellness event in Miami Beach.
Over 35 participants joined a 45-minute sculpt session led by Pvolve, blending functional movement with innovative resistance equipment for a low-impact, full-body workout. The experience was enhanced with recovery rituals and wellness activations, aligning perfectly with The Shelborne’s holistic philosophy.
WellUp curated the entire experience, bringing together exclusive partners, luxury hospitality, and top wellness talent to create a seamless and memorable event.
The collaboration was a resounding success for all brands involved—positioning Pvolve ahead of its Miami studio opening, reinforcing The Shelborne as a wellness destination, and showcasing WellUp’s expertise in designing transformative, community-building experiences
Interested in planning an event like this? Reach out to us!