WellUp Collective. WellUp Collective.

Land Rover Coral Gables Wellness Club with WellUp Collective

An energizing Pilates Sculpt session, curated health-forward brunch, and the chance to experience the latest Land Rover lineup firsthand.

WellUp Collective partnered with Land Rover Coral Gables to host the inaugural Land Rover Wellness Club, an elevated experience that merged movement, mindfulness, and luxury automotive lifestyle.

Guests began the morning with an energizing Pilates Sculpt session curated by WellUp, followed by a health-forward brunch featuring fresh, seasonal dishes. The event invited participants to experience Land Rover’s latest models — including the Defender, Range Rover Sport, and Velar — through private test drives and personalized owner experiences.

Signature WellUp gifting, beautifully displayed in the trunks of Land Rover Defenders, added a bespoke touch as attendees departed with curated keepsakes designed to reflect both brands’ dedication to craftsmanship and wellness.

The Land Rover Wellness Club marks the beginning of a new series of curated wellness experiences in partnership with WellUp Collective — where wellness, community, and adventure meet luxury design and innovation. By integrating movement and mindfulness into the Land Rover brand experience, WellUp once again demonstrated its expertise in creating transformative brand activations that connect people through purpose and elevated living.

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WellUp Collective. WellUp Collective.

WellUp Collective Brings OSEA Malibu to Life at The Shelborne By Proper

Redefining Miami’s wellness scene—one elevated experience at a time.

Contact us here to plan and co-produce an event with us

WellUp Collective continues to position itself as the leading luxury wellness event agency, we partnered with OSEA Malibu to produce an unforgettable wellness experience at The Shelborne by Proper in Miami Beach. The event embodied WellUp’s signature approach — blending movement, mindfulness, and meaningful brand connection in a setting designed to inspire.

Held on the sunlit Cerith Terrace, guests arrived dressed in premium activewear by 437 for a revitalizing Pilates session led by instructor Sara Leyva. Surrounded by ocean views and the energy of Miami’s wellness community, attendees moved with intention, embracing the balance between strength and serenity that defines both OSEA and WellUp’s philosophy.

The experience was elevated through thoughtful details — from the soft coastal palette of the décor to the sensory elements woven throughout the class. Participants received curated gift bags featuring OSEA Malibu’s ocean-inspired skincare essentials and Cymbiotika’s nutrient-rich wellness products, perfectly aligned with the event’s theme of holistic beauty and rejuvenation. Post-class, guests enjoyed plant-based refreshments from Basquet, mingling and connecting with like-minded creators, influencers, and wellness enthusiasts.

Every aspect of the event was meticulously planned by WellUp Collective, which specializes in creating bespoke wellness activations and brand experiences for luxury partners. By uniting top wellness brands, stunning venues, and expert facilitators, WellUp continues to redefine how brands engage their audiences — transforming traditional marketing moments into immersive, emotionally resonant experiences.

The OSEA Malibu x WellUp Collective collaboration at The Shelborne by Proper was more than an event; it was a celebration of community, wellbeing, and elevated brand storytelling. It demonstrated how wellness can serve as a bridge between brands and their audiences, creating lasting impact far beyond the event itself.

As wellness continues to shape the future of experiential marketing, WellUp Collective stands at the forefront — crafting transformative events that merge luxury, creativity, and purpose.

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WellUp Collective. WellUp Collective.

Dua Lipa Launches Frame with WellUp Collective at Casa Cipriani New York

The most stunning event @framereformer at NYC to announce Dua as their new cofounder and creative director.

WellUp Collective produced the exclusive launch event celebrating Dua Lipa’s new role as cofounder and chief creative officer of Frame, the innovative at-home reformer Pilates brand.

The experience marked the official partnership announcement and brought together top creators, press, and wellness leaders to witness the unveiling.

From logistics to creative design, WellUp orchestrated every detail—curating a luxury environment that reflected both Dua Lipa’s vision and Frame’s innovative spirit.

The launch was a resounding success, generating global press coverage and amplifying both the brand and artist’s influence in the wellness space. By uniting high-profile talent with a cutting-edge brand, WellUp once again demonstrated its ability to deliver events that inspire, connect, and leave a lasting cultural impact.

Get in touch to plan your next event with WellUp Collective.

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Movement, Wellness, and Community: Pvolve x WellUp at The Shelborne

@pvolve session with @aliciaweihl, moving with precision, breath, and control, building strength where it matters and connection that lasts beyond the mat.

WellUp Collective recently partnered with Pvolve and The Shelborne By Proper to deliver a signature wellness event in Miami Beach.

Over 35 participants joined a 45-minute sculpt session led by Pvolve, blending functional movement with innovative resistance equipment for a low-impact, full-body workout. The experience was enhanced with recovery rituals and wellness activations, aligning perfectly with The Shelborne’s holistic philosophy.

WellUp curated the entire experience, bringing together exclusive partners, luxury hospitality, and top wellness talent to create a seamless and memorable event.

The collaboration was a resounding success for all brands involved—positioning Pvolve ahead of its Miami studio opening, reinforcing The Shelborne as a wellness destination, and showcasing WellUp’s expertise in designing transformative, community-building experiences

Interested in planning an event like this? Reach out to us!

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