Elite Eleven | Pop Up Activation
Elite Eleven Sporting brings its custom Airstream activation to Los Angeles on May 30, a fully branded pop-up produced by WellUp Collective.
Key Highlights
- Custom Airstream Trailer
- Satin Matte Black Brand Wrap
- LED Wall + Product Display
- External Checkout for Content Capture
- Elite Eleven's LA Debut
- WellUp-Produced
Elite Eleven Sporting is bringing its Airstream activation to Los Angeles on May 30. The custom-wrapped trailer, finished in satin matte black, is a fully branded pop-up built to introduce the Australian athletic brand to the LA market.
Branded merch and curated giveaways—including samples and campus-ready essentials—were handed out to all attendees.
2 Days, +4,000 Visitors, 3 Locations in LA.
Inside, the build features an LED wall and curated product displays. An external checkout counter sits outside the trailer, designed for guest flow and content capture moments. WellUp Collective is handling full production, from the wrap and interior build-out to vendor coordination and creative direction.
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