The Ness | Weekend Activation
The Ness brought their rebounders to Regent Santa Monica for a two-day Women's Month activation — WellUp's most brand-stacked weekend in LA yet.
Rebounders on the Beach
Over March 28–29, WellUp Collective partnered with The Ness — the NYC-born trampoline fitness concept — to bring their signature rebound classes to the Regent Santa Monica Beach for a two-day Women's Month activation.
Six classes total. Three per day. One influencer class each day.
Intimate, high-energy, and just the right amount of playful.
The Venue
Regent Santa Monica was the right call.
Open air, ocean-facing, and naturally cinematic without trying too hard. The kind of setting where light, movement, and energy do most of the work.
From the start, the intention was to integrate with the property, not just show up in it.
Takeaway
The Ness proved its format travels because its energy travels. When the right movement meets the right venue, the right brand partners, and a clear programming thesis, an activation becomes something guests actually remember.
This weekend moved the bar: more considered, more layered, and harder to replicate.
Los Angeles, we're back.
Produced by Wellup™
Work with UsEnjoyed this? Share it with others.
