Dua Lipa Launches Frame with WellUp Collective at Casa Cipriani New York

WellUp Collective produced the exclusive launch event celebrating Dua Lipa’s new role as cofounder and chief creative officer of Frame, the innovative at-home reformer Pilates brand.

The experience marked the official partnership announcement and brought together top creators, press, and wellness leaders to witness the unveiling.

From logistics to creative design, WellUp orchestrated every detail—curating a luxury environment that reflected both Dua Lipa’s vision and Frame’s innovative spirit.

The launch was a resounding success, generating global press coverage and amplifying both the brand and artist’s influence in the wellness space. By uniting high-profile talent with a cutting-edge brand, WellUp once again demonstrated its ability to deliver events that inspire, connect, and leave a lasting cultural impact.

Get in touch to plan your next event with WellUp Collective.